![]() On August 21, 2019, SimpliSafe announced the launch of its Smart Lock. In October, the company launched its Video Doorbell Pro. ![]() On June 29, SimpliSafe announced that private equity firm Hellman & Friedman had taken a controlling interest in the company, in a deal that valued the company at $1B. On February 23, 2018, SimpliSafe announced it was discontinuing its relationship with the NRA. In February 2018, in the wake of the Stoneman Douglas High School shooting, SimpliSafe came under pressure from gun control activists for offering a monitoring discount to National Rifle Association members. The system was designed in conjunction with design firm IDEO. In January 2018 at the Consumer Electronics Show (CES), the company introduced the third generation version of its product line, allowing over the air updates of the technology to address the RF vulnerability. According to the article, workers who complained about these "openly racist and extremely hostile" managers, were targeted with further harassment, while one of the managers was promoted. The harassment included managers and other employees sharing images of the conservative symbol Pepe the Frog and other references to the Alt-right, including those that showed support for President Trump. The article described complaints of racist and hostile behavior from managers towards workers, and attributed it to the company's conservative culture. In December, the Boston-based alternative newspaper DigBoston reported that SimpliSafe employees faced politically charged harassment in one of SimpliSafe's warehouses and its Boston call center. In June 2017, SimpliSafe launched its SimpliCam security camera. The company acknowledged the vulnerability, stating it was not unique to SimpliSafe alarms and is inherent of other systems using similar technology. In February 2016, independent security firm IOActive identified a potential RF system vulnerability that could be used to target Simplisafe and other RF-based monitoring systems, allowing them to be disabled. In 2015, SimpliSafe grew from 100 employees to about 250 employees, and was reported to have 300,000 customers. The same year, the company was reported to have more than 100,000 customers and was listed as the second-fastest growing company in the Boston area on the Inc. In May 2014, Sequoia Capital invested $57 million in SimpliSafe through a Series A round of funding. In 2010, revenue for the company was $1.4 million. SimpliSafe launched in 2009 with initial funding from angel investors. Mr Laurans designed the system and tested it at friends’ residences for feedback. The couple worked on SimpliSafe in their own home from 2006 to 2008. Prior to Harvard, Mr Laurans attended Yale, where he majored in electrical engineering and graduated in 2000. SimpliSafe was founded in 2006 by then- Harvard Business School students, Chad and Eleanor Laurans, after several friends in the Cambridge area experienced break-ins, but couldn't find a security company that was designed to help renters. The company produces and sells self-installed wireless security systems. SimpliSafe is an American home security company based in Boston, Massachusetts.
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